海角社区

June 26, 2024
Experiences
5
聽min read

Sam Matanle explains how 海角社区 helps Batch break through the noise

Anya Jackson
Anya Jackson
Partner Marketing Associate
"海角社区 has given us access to the right type of customers 鈥 who are thirsty and hungry for discovering new things from a brand they trust."

Batch LDN is the sustainable start-up brand re-inventing the suit. Operating on a batch model, all items are made to order, reducing the huge problem of wastage and cutting costs for customers. They first came on the platform in November 2023 and have since been on the platform for 6 months. Unlike our dining partners who typically stay on for one month, online brands vary in campaign length. As Batch is a luxury brand with a higher average spend, they've featured for a longer time than brands with a lower average spend.

鈥淟et鈥檚 do this!鈥

The fashion industry is an incredibly saturated place with huge levels of over-consumption. As a young brand, it was hard for Batch to to break through the noise and get awareness. In stepped 海角社区鈥

The Numbers

Let's dig into it:

Brand Exposure

Breaking through the noise as a small start up with an important mission is incredibly hard, we鈥檇 know! That鈥檚 why Sam approached us to put Batch on our platform.

"Fashion is an incredibly saturated market, and consumers are inundated with brands overwhelming them with fast fashion at insane prices. It鈥檚 hard for them to want to care about paying a bit more for quality, and playing their part in conscious consumption - the market incentives are all wrong."

When on the platform, Batch was displayed in-app to our 13,000+ members who can explore the brand with just the click of a button.

"We鈥檙e one of only 10 direct-to-consumer brands in any given month, and we鈥檙e the only fashion brand. 海角社区 makes it easy for us to stand out."

鈥淎ccess to customers that are already in a discovery mindset, what's not to like鈥

It wasn鈥檛 only the increased brand awareness that Sam was impressed with, it was also the profile of the 海角社区 member. Fashion fans are a dime a dozen, but Batch are looking for a specific type of customer: someone who cares about sustainability. Batch鈥檚 ideal customer appreciates the finest materials, at an affordable price point, and is happy with 6 week wait for their custom suit.

"海角社区 has given us access to the right type of customers; people whose values align with ours, and who are actively looking to discover and support brands that give a sh*t. They trust 海角社区, so by the time they found Batch, they were already a vetted community of people that will have an interest in us."

It just makes sense

When catching up with Sam, we talked about the cost vs value of being on the platform.

鈥淭he ROI is HUGE. We鈥檙e able to access a whole new category of customers that we might not have found. We are willing to pay 海角社区 a percentage of sales because we鈥檙e finding our ideal customer base. And if no one visits, you don鈥檛 pay anything. It鈥檚 a no-brainer to us.鈥

海角社区 do it differently

Sam was initially drawn to 海角社区 as we have similar missions and thought it would be a good fit.

鈥満=巧缜 are looking to challenge an industry ruled by big brands and so are we, so it鈥檚 a good cross over with ethos. It made it very easy to start working together and create the relationship that they鈥檙e looking for with partners鈥

He was surprised by how easy it was to work with us, due to our slick integration meaning that nothing is needed from partners. Our members just pay with their card and redeem their points against the transaction in-app.

鈥淚t was so low-touch to work with 海角社区 because they do all of the heavy lifting. Their team has clearly been hired well and with intent. It鈥檚 almost like working with a friend or family, they care so much about your brand.鈥

We know we鈥檙e in safe hands

Throughout our campaign we have done multiple pieces of marketing, from emails to video content on socials.

鈥淭he marketing team have been great at elevating the partnership. Lots of brands try to do the same thing but 海角社区 do it differently, with lots of energy, and understand how their members want to be spoken to鈥

Recently we did an email to members who had previously purchased a Batch suit about their new collection, with an exclusive code to get store credit with their purchase.

鈥淲orking with 海角社区, we know we鈥檙e in safe hands. They鈥檙e going to support us and promote us in the right way, at the right time鈥

Check out the video we made

Here鈥檚 what our members had to say:

鈥淭here鈥檚 something unique about spending your points on an Experience that lasts beyond the bill. I love dining out, but this is something I did before 海角社区 existed. I鈥檝e never dropped 拢400 on a suit, but being able to pay for it with my points completely removed the need to justify making that purchase. Plus everyone comments on my Batch when I wear it. I鈥檓 saving up for a linen one now!鈥 Kate - 海角社区 Member

Still not sure? Give us a shout to chat more about how 海角社区 can help your business.

Anya Jackson
Anya Jackson
Partner Marketing Associate

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Earn 1 point per 拢1 spent
Worldwide travel insurance
No fees abroad
Top-up your limit with your own money
Accepted everywhere Mastercard is
Plus 10,000 bonus points
Worth 拢50 at 海角社区 Experiences
REPRESENTATIVE example
Purchase rate
32.9% (var)
Representative
32.9% APR (var)
Based on a
拢1,000 limit
Learn more
Become a full 海角社区 member
拢15/尘辞, cancel anytime
new member offer
Get 1 month free membership
Earn 5 points per 拢1 spent
Worldwide travel insurance
No fees abroad
Top-up your limit with your own money
Accepted everywhere Mastercard is
Plus 10,000 bonus points
Worth 拢50 at 海角社区 Experiences
REPRESENTATIVE example
Purchase rate
29.94% (var)
Representative
66.7% APR (var)
Based on a
拢1,200 limit
Learn more
Or try our free membership
拢0/尘辞, no commitment
Same 海角社区, just fewer features
Apply to upgrade anytime
Earn 1 point per 拢1 spent
Worldwide travel insurance
No fees abroad
Top-up your limit with your own money
Accepted everywhere Mastercard is
Plus 10,000 bonus points
Worth 拢50 at 海角社区 Experiences
REPRESENTATIVE example
Purchase rate
32.9% (var)
Representative
32.9% APR (var)
Based on a
拢1,200 limit
Learn more

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